Google Analytics 4, the latest update to Google’s free web analytics service does away with the old Universal Analytics measurement model of users, sessions and hits and instead replaces it with the same type of visitor event-based model used by Segment, Snowplow Analytics and Mixpanel.

So how does Google Analytics…

Rittman Analytics are a Segment Implementation Partner and we use Segment Personas together with Segment Connections to connect all of our digital marketing touchpoints and create a single view of client and visitor interactions across those digital channels.

Customer Data Platform services such as Segment Personas are great for collecting…

One of the most common tasks in a data centralization project is to create single, deduplicated records for each of the companies, contacts, products and other entities the business interacts with.

Doing this allows you to connect sales activity from Salesforce and Hubspot to project delivery and invoicing data from…

One of our most popular services is helping Looker customers update and refresh their Looker dashboards, especially if they’ve been using Looker for a while now and the team who put it all together has since moved on.

Back when Looker first came out it’s fair to say that it…

Mark Rittman

CEO of Rittman Analytics, host of the Drill to Detail Podcast, ex-product manager and twice company founder.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store